2018 Prom Formal Dress Trends | M2 | Urbana, IL

By now, most girls already have their prom dresses purchased, likely have the perfect accessories picked out, and possibly have hair and makeup appointments scheduled already as well.  Interested in reading about the hair trends that Amanda, the owner of Something You Salon and Spa shared with me a few weeks ago?  Read about that here.  

If this crazy 'sprinter' weather (spring that thinks it's winter) we are having has lulled you into thinking prom is still months away or your busy schedule hasn't provided a chance to go shop, it's ok.  M2 prom shop, located in Urbana, IL, has hundreds of amazing gowns in all sizes waiting for you and staff eager to assist you in finding the perfect dress just for you.  Shopping local is a great way to support a local business AND save you money too.   They have several racks of beautiful formal gowns priced at $330 or less.  SAVE EVEN MORE JUST BY READING THIS BLOG!  Details at the bottom of this post.  

A few weeks ago, a few members of my VIP team joined me at their store to have a little fun showcasing some of their gorgeous dresses.  Alexandria, a staff member, at M2 shared with me the hottest fashion trends for prom dresses this year in color, style, and fabric.  She said that the colors trending for 2018 prom season are green & gray.

Yellow is becoming hot and makes a great statement as well. M2 is seeing the yellow trend more specifically in the prom dress market.  I mean, why wouldn't it be a great choice?  Who wouldn't want to be the Belle of the Ball?  :-) 


The off the shoulder trend, such as the pale blue that Sydney is wearing, has really taken off this prom season and they anticipate it continuing into homecoming as well.  Karsyn who is seated below is wearing a similar style as well. 


Two-piece dresses have continued to be a big trend as well this year, including homecoming season and we are seeing more and more girls coming in asking to try on these types of dresses.  Claire looks fantastic in this red two-piece dress with a corset style top.   The outfit that Karsyn is wearing is a 2-piece with a black lace top and incorporates the floral trend in the satin skirt.



Alexandria said that if they had to choose one word for this year it would be floral.  "Floral is HUGE. Every designer we have ordered from has these in their stock. Big floral print is almost more popular than the smaller floral prints. There have been several different takes on incorporating the floral, whether it is an actual print, or jewels or beading in the shape of flowers, etc," Alexandria said.   

I was so excited when Hailie chose the floral dress with the white strapless beaded top.  I love how full the skirt on this dress is.  It's a perfect 'twirl' dress and it looked gorgeous on her. 

And Karsyn was in a black dress with a large floral print from head to toe.  My favorite part of that dress.... it has pockets!  Any dress that has pockets makes it to the top of my list.  

Alexandria says they have also noticed that satin ballgowns have been a big hit this year versus previous years when we were seeing more tulle ballgowns.  Both of the dresses above fit that category as well.  

Simplicity has also had its fair share, and many girls are looking for that more sophisticated and elegant look, with possibly adding a belt to add detail or embellishment. The body-hugging navy dress with gold beading that Hailie is wearing below fits that bill.  It is such a sophisticated look that is classic and timeless.  We all were encouraging her to buy that cause we know she'd find many times to wear that through college and beyond. 

Regardless of the dress you choose, getting some pictures of you in the beautiful gown is a no-brainer.  Sweet Lemonade Photography is offering mini-sessions on Saturday, April 28th.  If you want to see images from last year's prom, check this out!

Another trend M2 has seen is velvet, which is an aspect that has really been introduced this year on some of the dresses we've seen.  While we didn't photograph any velvet dresses, stop in anytime (business hours listed below) to see them firsthand.  

Shop at M2 and tell them that Sweet Lemonade Photography sent you, and you will save an additional $20 off any dress. 


M2 Prom

(217) 337-7766

2210 North Willow Road
Urbana, IL 61802




Monday & Thursday: 10am - 7pm
Tuesday, Wednesday, & Friday: 10am - 5pm
Saturday: 10am - 5pm
Sunday: 12pm - 4pm